Creating logo, identity and story for a new brand in the extremely competitive yogurt category is a challenging task, to say the least. Even if you have a tangible USP - the first acidophilus product in the local market. Developing the simple, yet playful, highly visible and readable logotype was the first step. Then we chose the super popular Golden Girls of Bulgarian rhythmic gymnastics to be the faces of the product - perfect positive role models for a healthy diet and lifestyle. Photo session, TV spot, the works. Oh, and the yogurt is quite tasty, by the way.